2nd European Home Staging Conference

2nd European Home Staging Conference

2nd – European Home Staging Conference – A Virtual Event – SEPTEMBER 2021


IAHSP®EUROPE International Association of Home Staging Professionals®

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Event Schedule

Morning session – details coming soon!

Conference starts: 10:00am
Opening: 10:00am – 10:30am
Presentations: 10:30am – 12:00pm
Networking: 12:00pm – 12:30pm

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Afternoon session – details coming soon!

Conference starts: 1:00pm
Presentations: 1:00pm – 3:00pm
Networking: 3:00pm – 3:30pm
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Objectives: Many of us are extraordinarily creative and extremely  good at Home Staging.  But actually qualifying and closing a sale is a unique ability.  June Carter of GYST* Solutions will share her system, Master Sales Strategy, to qualify, strategize and close sales.  Closing the Home Staging Sale is for new or experienced Home Staging Professionals. This presentation will show step by step how to apply a structured thought process to qualify sales opportunities, close sales and get contracts signed. Both complex and simple sales are addressed using real life experiences.  Participants are engaged using lecture, case study, class exercise and fun.  By focusing on qualified business opportunities, using a strategic thought process, the Home Staging Professional can turn those opportunities into profits.

  • Session objectives: After attending this session, participants should be able to 
    • Qualify a sales opportunity
    • Create a sales strategy 
    • Close the sale

Closing the Home Staging Sale is for Home Staging Professionals is appropriate for all levels of Home Stager, Newbie, Mid-Level stager, Advanced Stager, and Niche Stager

Why June Carter is qualified to be an expert on this topic:  A combination formal training and on the job experience gives June Carter the ability to target, qualify and close sales. A history of successfully closed sales in tough situations motivated June analyse how that success was achieved and how to transfer these skills to others.  As a sought after speaker on Master Sales Strategy, June has had the opportunity to share this thought process with other creative professionals and in the business world.

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A unique mix of skill sets allows June Carter to be here with you. June is an entrepreneur, founding Corporate Interior Solutions and GYST* Solutions. She has moved within the worlds of corporations and creativity. Her experience inside major corporations such as AIG, NBC, Steelcase, Knoll and 3form provided June the right forums for problem solving, design and business. With a Bachelor of Fine Arts in Interior Design, June’s career as a Certified Professional Organizer and an Accredited Staging Professional Master is the result of the combined ability to be creative, provide spatial solutions, increase productivity, apply Professional Organizing skills, finesse sales and set priorities.

June is a Certified Professional Organizer (CPO), an Accredited Staging Professional Master (ASPM), Certified Accredited Staging Professional instructor for the International Association of Home Staging Professionals (IAHSP), the Home Stager Coach for the IAHSP Coaching program and a graduate of the Coach Approach for Organizers Foundation Coach training program.

Home Staging and Professional Organizing combine all of June’s background and experience and allows June to create beautiful spaces and get measurable results.

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How do you define Abundance? What is Abundance to you?  Why do some people seem to be more Abundant than others? Barb will explain how Abundance is really created.

She will share with you some of the very important steps and keys to do so in your own life. 

Barb is also excited to share with you what she has personally found about creating more Abundance.  

She will explain what she found that works and what she found that doesn’t work!  

Those of you who have been with Barb before know that what she shares in her thoughts and ideas work when you use them. Really listen with your heart and your genius within what Barb shares with you.

Then apply it to your business and life continually to bring and sustain the Abundance You Desire.

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Barb Schwarz is the Inventor, Creator and True Visionary who invented Home Staging in the early 70’s.

She has built the Staging Industry from day one and continues to do so through her Speaking around the world.

In 1999 Barb founded and began to build all of the following: 

Stagedhomes.com, the very first Staging Educational Website in the World on Home Staging, 

The Staging University, 

The First Home Staging Course and First Staging Designation, 

The IAHSP Staging Association which she built for 18 years as well as 

World Wide Staging Service Week, known as WWSSW.

Barb is also The World Wide Global Goodwill Ambassador and Chairwoman Emeritus OF IAHSP.

Many of you are in Barb’s latest Book, “STAGING THE WORLD,” She is so very proud to have you who shared your wonderful stories in her book. Many of you have read her best selling books on Home Staging and Real Estate. 

This year Barb marks her 35th anniversary year as a Certified Speaking Professional Speaker.  

She is considered to be one of the top 250 Speakers in the world stated by the National Speakers Association, who awarded Barb the Coveted ‘Certified Speaking Professional Award and Designation’ in 1990 and attended by the Vice President of the United States. 

Now Barb has personally trained and taught over ONE MILLION People in her Classes and Courses since 1985.

Barb Truly Feels that her invention, creativity, ideas, focus, and vision of Home Staging is a gift from God.

Barb Continues to Spread The Magic of Home Staging Around The World!

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Jennie Norris shares how to handle objections and concerns you may be confronted with in your staging business.

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Jennie Norris is the Chairwoman for the International Association of Home Staging Professionals® (IAHSP®), helping to guide the Home Staging industry and providing leadership worldwide. With over 4,000 members, IAHSP® is the world’s largest and longest-running professional home staging industry association.  In 2003, she started the first IAHSP® Regional Chapter and helped launch over 150 member chapters to date to help provide members with local resources for networking and sharing.  In her role as IAHSP® Chairwoman, she initiated the first collaboration with industry leaders from other staging organisations to help bring the industry closer and provide more ideas and resources for all members. She is currently leading the process of establishing industry standards for professional Home Stagers to help better educate our core client base and the public.  Jennie also runs the IAHSP® Foundation, raising funds annually for Worldwide Staging Service Week® (WWSSW®) where members give back to their communities, donating their time, energy and resources to a deserving entity or individual.

Jennie is also the President & CEO of Stagedhomes.com, the world’s largest and oldest training company for real estate agents to learn how to incorporate Staging as a key listing and marketing tool, and for those who want to establish, market, manage and maintain successful Staging companies.  Her passion for the industry, success of colleagues, and dedication to the company mission is what drives her daily. Jennie is known as a high-energy individual, with a mind that engages quickly and a passion for helping people. Her goal is to keep Stagedhomes.com as the industry leader for Home Staging education and business success throughout the world.  Prior to purchasing the company in 2016, Jennie was the ASP® Business Coach, and served as the Director of Training for Stagedhomes.com.  She has spoken at REALTOR® Conventions in Pennsylvania, NY, NJ, MD. 

Jennie owns and operates Sensational Home Staging, a full-service staging company serving the greater Denver region.  She earned her Accredited Staging Professional® (ASP®) Designation in 2002 and her ASP Master® Designation in 2004. She started her first home staging company in Sacramento in 2002, and in 2009 moved to Denver.  She and her team Stage 400 vacant and occupied properties per year and to date Jennie and her teams have Staged over 5,100 properties and over $3 Billion in real estate.  Jennie is part of Staging features on ABC’s 20/20, NBC’s The Today Show, HGTV television and online segments, national and local publications, and radio. She is the only 2-Time Winner of the Staging Award of Excellence and the first recipient of the IAHSP Spirit Award, voted on by peers in the Home Staging industry. Jennie has earned her ASP-REO™ (Real Estate Owned & Investor Properties), ASP-SRS™ (Senior Relocation Specialist) Designations, ASP-BTS™ (Buyer Trends Specialist) Designation, IAHSP-Colour Basics, and IAHSP-LHS – Luxury Home Specialist Designations, and has attended and spoken at every IAHSP® Conference held from 2003 to the present.  

Since 2005, she has presented the Accredited Staging Professional® (ASP®) Course as a Certified ASP® Course Trainer throughout North America, currently teaching the advanced ASP Master® Course. She has shared with and educated thousands of real estate industry professionals and Stagers about Home Staging and has helped mentor Home Stager colleagues as a Business Coach, Trainer and colleague. In 2012, Jennie co-authored the book, “Marketing Made Simple” with Barb Schwarz.

Jennie is an avid blogger, social media and marketing expert.  She received a degree in Psychology with a Biology emphasis from UCLA and provided Marketing and Sales for large environmental engineering companies that oversaw the remediation of some of the nation’s largest Superfund sites. When she had the first of four children (a girl and 3 boys), she left the corporate world and found her way into Staging through a desire to earn income doing something using her creative talents while also giving her flexibility to raise her family. Jennie and her husband of nearly 32 years, John, currently live in Littleton, CO with their 4 children living at home or nearby.  Her daughter, an ASP® Stager, works with her on her Sensational Home Staging team and her oldest son, a REALTOR®, works with her husband in real estate.  The other two boys are completing school and have expressed a desire to work in the family businesses.

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Kathy Fauth shares her personal journey that has transformed her life and her business. Learn how she discovered how she was blocking her own success and the 4 steps to help you step into your power to discover your success. Here are some key take-aways:

Awareness – understanding your internal stories
Elimination – understanding fear
Attention – understanding energy and power
Integration – Setting intentions for your road to success
Learning what Success means for you

Mindful Spaces, LLC. allows Kathy to inspire her clients on a mindful, deeper level. She blends two tracks of business, the soul track and the business track to stimulate her client’s success. “Discover Success” is sure to inspire you!

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Kathy Fauth is a business leader, mindfulness coach, trainer/facilitator, public speaker and master home Stager. Her many talents, education and experiences have elevated her as a leader in the Home Staging industry.

Working with major corporations in Minneapolis, Kathy developed business skills in administration, project and quality process management. This quickly allowed her to rise within the ranks of management and leadership, assuming projects that lead to international roles in people and project management.

Kathy utilised creative skills in the Staging industry, obtaining the Lifetime Accredited Staging Professional Master designation in 2013.

From 2014-2019 she was a Certified ASP® Trainer for Staged Homes.

She served on the IAHSP board as Co-Membership director from 2014 to 2019.

2018 – she began a journey that transformed her life and her business,
leading to the formation of Mindful Spaces, LLC.

Now, as a coach for business entrepreneurs, she offers a unique perspective focusing on both the soul-track as well as the business-track of business.

Believing that all spaces are connected, her special sauce is that she combines mindfulness coaching for every space of your life…head, heart, home, and work.

Learn how she discovered the secret to getting out of her own way and stepped into her power. And how you can too.

Please welcome Kathy as she shares her journey “DISCOVER Success”.

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Why data is a stager’s best friend.

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Elaine Penhaul
(MEd, PGCE, PGDip) 

Elaine is a qualified business coach who has worked across sporting and business environments for over 30 years. She has supported, developed and challenged senior leaders in businesses as diverse as police forces through to the Royal Yachting Association. She has led major culture change through introducing coaching as a management tool in the biggest non-metropolitan police force in the UK over the last 12 years and ‘happened’ to get into home staging through her own property investment along the way. Elaine offers her expertise to coach, support and challenge entrepreneurs in home staging, having grown her own business, Lemon and Lime Interiors, over the last 8 years to become one of the largest in the UK. In her coaching business Elaine has managed the process to become both an Institute of Leadership and Management (ILM) and Chartered Management Institute (CMI) training centre and delivered training at the highest level to meet their national qualification criteria. It is this experience she now brings to the HSA committee to help professionalise the industry.

Lemon and Lime Interiors is a preferred staging partner to Fine and Country and stage regularly for Knight Frank and Savills amongst others. They sit firmly at the upper end of the property market with a national reach and have collated robust data from the start of the business evidencing the efficacy of staging. Elaine is a passionate advocate of evidence-based staging and her first book Sell High, Sell Fast was published in the Autumn of 2020.


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We invite companies and individuals that serve the Home Staging Industry to sponsor this premier event!

Receive premium exposure to all attendees, promoted on all social media sites with a marketing campaign throughout the year.

Ability to speak at the event to share about your company, products and services. Display space provided.

Receive premium exposure to all attendees, promoted on all social media sites with a marketing campaign throughout the year.

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If you have questions about the 2nd IAHSP®EUROPE 2021 Home Staging  Conference, just send us an e-mail at info@iahspeurope.com otherwise please use the form below.

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