Do staged properties sell faster than non-staged ones?
84% of those surveyed in the 2022 Home Staging Report said "Yes."
If you've been in the Home Staging industry for a while, you're probably not surprised based on your own experience and that of your peers.
However, this is a confirmation of just how effective Home Staging
EAHSP Member Heike Uhlemann is interviewed on German TV on the subject of Home Staging as a marketing tool for the real estate market. (In German) EAHSP Mitglied Heike Uhlemann im TV Interview zum Thema Home Staging als Marketingmassnahme für den Immobilienmarkt. https://youtu.be/Wn7o3hQ9WQs
It was great meeting you! Firstly, thank you to everyone who came over to meet us and to sign up to Stageflow at the conference. It really was fantastic to hear so many great comments from stagers already using the app and many who were excited to sign up. When we developed the app, our main goal was to create something which would evidence staging
You want to win more business. You know that real estate agents are a really good route to the business you want. The agents you speak to seem to regard staging as ‘non-essential’ in their marketing. In a seller’s market, real estate agents don’t believe it’s necessary to use staging, ‘everything is selling quickly without the need for
Learn about buyers', sellers' and agents' expectations in this comprehensive Home Staging statistic and use it as a marketing tool.
The Home Staging Association UK & Ireland is delighted to announce the arrival of the highly anticipated Home Staging Report 2020! As any keen Home Stager knows, the HSA’s annual report is one of the key elements to a successful year - especially in this turbulent turn of the decade. To combat the unsurety many property professionals are feeling, the
The first international digital magazine in Spain, specialising in home staging, is now available. Staging Mag is a magazine created with the aim of promoting the best home staging jobs and the home stagers that developed them, showing the benefit of well-crafted properties, but also the added value for photographers that allow these projects to stand
IAHSP®EU Member Cristina Gentile, from Italy, published this article in Idealista, showing that good collaboration between Home Stagers and Estate Agents leads to a better property sale. Read the full article here:
We are talking more and more about home staging and its potential as well as the techniques that help reduce sales or rental times by enhancing the appearance of the house. IAHSP® Europe Member Letizia Bonatti provides valuable advice on how to rent your home as quickly as possible in this article written from Idealista. Read Letizia's full article on
This article by Verena Mumford (MW Home Staging) shows the importance of Home Staging for the sale or rental of vacant properties in Switzerland.
Gloria Krüner Home Staging Kurs (Russian Language)
Gloria Krüner’s School of Home Staging and Redesign was established in 2019 to spread the ideas of Home Staging about the Russian speaking community all over the world.
Being a certified Home Stager and a member of EAHSP and IAHSP, inspired by the mission of Barb Schwarz to stage the world, Gloria decided to stage the post-Soviet real estate market Her mission is to bring high international educational standards to the post-Soviet area countries and improve their aesthetics.
She created the first accredited Home Staging course in Russian, Home Stager as the Most Delicious Profession of the XXIst Century. The program consists of two parts. The first one will guide you through all the Home Staging techniques: pre-staging, color schemes, arrangement of furniture, focal points, etc. The 2nd part will teach students how to run a Home Staging business. It includes project management tools, marketing activities, legal and financial advice. All video lessons are structured and placed on the learning platform. Moreover, you will practice your skills through home tasks and assistance of tutors. And every week students can take part in online group sessions.
The Gloria School gives systematic and high-quality education. Her graduates work already in 9 countries including Russia, Ukraine, Germany, Turkey, Cyprus, Greece, etc. They proved the efficiency of the program by succeeding in European competitions of Home Staging professionals.
Beginners will learn all basic Home Staging techniques.
Advanced students who started their business but did not graduate any professional courses will get all necessary tools to develop and strengthen their personal brand in Home Staging.
Monika Nieszkowiecka is an EAHSP Member and the IAHSP®EU Partnership Coordinator with focus to represent the association on a national and international level and to source and establish relationships in the countries where EAHSP members are present.
Her professional experience began in Italy, in Milan at a spanish company @ka-international.com that introduces her to the fascinating world of furniture, filling the role of visual merchandiser manager.
Then, she collaborates with architects, designers and journalists in the furniture industry, setting up and customizing the spaces with the needs of each customer.
She continues her studies by becoming CREATIVE DIRECTOR and is passionate about creating concepts, and setting up events, fairs, shop windows and houses. She is looking for strong identities and unconventional solutions, supporting clients on finding harmony and coherence within projects.
In 2022, she has founded @Vivi-deco.com specializing as HOME STAGER.
IAHSP®, The International Association of Home Staging Professionals®, is the largest and longest-running Home Staging Industry Trade Association with thousands of members worldwide. Since 1999, IAHSP® has been dedicated to advancing the education and staging excellence of home staging industry professionals as they prepare homes for sale. IAHSP® members serve the public to the best of their ability built upon the principles, practices, and education found in approved courses and designations required for membership.
Verena Mumford-Wolfensberger is an Accredited Staging Professional Master®, ASPM® and has been staging properties in Switzerland for over 10 years.
Verena is Co-Founder of EAHSP (former IAHSP®Europe) and Co-Founder of the first Swiss National Home Staging Association, HSVS, and is dedicated to promote Home Staging throughout Europe.
Verena holds degrees in librarianship, translation and interior design and was working in real estate when she discovered that Home Staging existed. After a few years staging her own estate agent office’s properties, she decided to exclusively work in Home Staging in 2014. Since then, she has built up her company, MW Home Staging, which is located outside Zurich and works mostly in German-speaking Switzerland.
Always passionate about homes, Maddalena has a long experience in the hospitality and property sector. Dealing with decoration, renovation and property investment, she got to know Home Staging and discovered its full potential in real estate.
She specialised through professional courses recognised by IAHSP® and IASHP Europe®.
She obtained the IAHSP-SSS® Senior Staging Specialist certificate.
She specialises in real estate photography and video.
Living in Rome, she is the owner of the HomEmotion brand, through which she and her team promote awareness of the economic value and satisfaction that a well-prepared home brings to all stakeholders in a real estate transaction.
She is an EAHSP® Member and acts as Vice Regional Manager for Italy, assisting in the management of Italian associates and the promotion of Home Staging activities in Italy.
Instastaging Home Staging Course (Polish Language)
The Home Staging Pro course is a course that will guide you through the entire Home Staging process – from the process, colours, arrangement, styling to business issues such as creating offers, pricing, budget, process automation and marketing activities. Thanks to it, you will learn how to run a Home Staging business to earn not only for your clients, but also for yourself. As part of the course, you can also take part in live online mastermind sessions to dispel any doubts and develop your business. Over 270 students have already completed the course!
“Klaudia created a new face of Home Staging – Insta Staging’s proprietary strategy. She created the first business course in Poland for Home Stagers, which organises the industry from the inside.”
She is also the author of the book “Home Staging. How to effectively prepare an Instagram interior to earn good money “, also published in English.
Klaudia teaches investors to earn better money from real estate for sale and rent, and Home Stagers streamline their businesses so that they earn money not only for their clients but also for themselves. She runs a group of almost 5,000 people, bringing together people interested in Home Staging in Poland. All this to educate the real estate market in terms of our industry and to unify it.”
APHS Home Staging Course (Portuguese Language)
Rita de Miranda:
Rita was certified as a Home Stager in 2011 by Home Staging Resources. After verifying that the Portuguese real estate market was not at all prepared for this new concept, she then decided in 2013 to develop specific training to teach real estate consultants how to sell their properties through this internal marketing technique, working directly with the leading real estate brands in Portugal.
Rita is invited to teach the Home Staging course in several real estate consultancy postgraduate courses, namely at ISCAC and IPAM. She is the president of APHS – Associação Portuguesa de Home Stagers, with the intention of promoting the services of Portuguese Home Stagers, as a way of helping to change the real estate market in Portugal.
APHS offers workshops, lectures, training, courses and certifications according to the desired level of knowledge on the subject of Home Staging.
Home Staging France Academie (French language)
HOMESTAGING France ACADEMIE (French language), is the training school of the HOMESTAGING DECO France network created by Christine CEBRON, home stager and trainer since 2011. Christine founded the network of Home stagers HOMESTAGING DECO France, a network that brings together nearly 20 HOMESTAGERS in Ile de France and in several regions in France.
Its mission is to transmit its knowledge and passion for the HOME STAGER profession in France to as many people as possible: the training courses are aimed at real estate professionals and people wishing to create their HOME STAGING activity.
The training courses are adapted to the project of each trainee, whether in Live training (face-to-face or remote) or in E-learning.
We deal with “theoretical” subjects and we carry out a real staging during a day of field practice.
The credibility of HOMESTAGING France ACDEMIE is based on the experience and practice of the profession of the trainers who are all home stagers exercising the profession.
Professionalism, commercial experience, results obtained in the real estate market are the guarantee of the quality of content and course materials.
The training for real estate professionals (agents, representatives and property dealers) is recognized and unique on the market in France and has enabled trainees to develop their activity quickly.
HOMESTAGING France ACADEMIE (French language)
HOMESTAGING France ACADEMIE (French language), is the training school of the HOMESTAGING DECO France network created by Christine CEBRON, home stager and trainer since 2011. Christine founded the network of Home stagers HOMESTAGING DECO France, a network that brings together nearly 20 HOMESTAGERS in Ile de France and in several regions in France.
Its mission is to transmit its knowledge and passion for the HOME STAGER profession in France to as many people as possible: the training courses are aimed at real estate professionals and people wishing to create their HOME STAGING activity.
The training courses are adapted to the project of each trainee, whether in Live training (face-to-face or remote) or in E-learning.
We deal with “theoretical” subjects and we carry out a real staging during a day of field practice.
The credibility of HOMESTAGING France ACDEMIE is based on the experience and practice of the profession of the trainers who are all home stagers exercising the profession.
Professionalism, commercial experience, results obtained in the real estate market are the guarantee of the quality of content and course materials.
The training for real estate professionals (agents, representatives and property dealers) is recognized and unique on the market in France and has enabled trainees to develop their activity quickly.
Barb Schwarz has Educated Realtors®, Home Stagers, and the Public on Home Staging since the early 70’s.
Barb is the Creator, Inventor and True Visionary who came up with the Staging Concept. She has built the Staging Industry from day one before any others had thought of it.
There was no Staging concept in the Real Estate Industry at all until she came up with the Home Staging Concept.
Barb Invented the Home Staging Concept and industry when she entered the world of Real Estate as an Agent in Bellevue, WA in the early 1972.
She quickly saw and realised the need sellers have of preparing their homes for sale.
Her background in the theater in musicals and off Broadway plays gave her the idea of setting the scene and setting the Stage® in houses for buyers to see properties in the best way.
This is how she came up with her concepts and called it Home Staging.
Barb has frequently said that her invention of Home Staging was a gift from God. In fact Barb was actually called to list a House on her Birthday and that Became the Actual Day she Invented Home Staging. To Barb it was another Sign that this was a Gift to her when she invented the Ideas on her Birthday Day!
Her focus, ideas, vision, and creativity in this area became her mission and to this very day her passion grows more every-day.
Her mission is to help create a better world through better home environments through the magic of Home Staging.
During Barb’s real estate career she personally Staged and Sold over 7,000 homes in the greater Seattle area.
Now Barb has personally trained and taught over one Million,Three Hundred Thousand people in her live Trainings and classes since 1985.
This year Barb marks her 37th anniversary year as a Professional Speaker.
She is a ‘Certified Speaking Professional’ designated by and awarded to Barb by The National Speakers Association in 1990.
Barb is rated in the top 50 Most Influential Women in Real Estate Around the World by The Real Estate Network.
Barb Schwarz pioneered and created both the “Staging To Sell” and “Staging To Live”® concepts.
She traveled the United States, Canada, North America and Europe extensively from 1985 to today spreading Her vision and mission of Home Staging to millions through her live Trainings, Seminars, best-selling Books, and her award winning DVD’s.
Stagedhomes.com® (English Language) is the World Leader in Home Staging Education.
Since 1999, we have graduated tens of thousands of students through our award-winning programs. We teach estate agents how to include Home Staging as a key listing and marketing tool for their business to equip them to be more productive, successful, and profitable.
We teach those who want be a professional Home Stager how to establish, market, manage and maintain a successful and profitable staging business.
Stagedhomes.com® offers the premier Accredited Designation for professional Home Stagers and Real Estate Agents, providing on-trend continuous education, enabling students to apply their creativity, business acumen and ethics to positively run successful businesses.
Stagedhomes.com® empowers our students to provide strong leadership where they work and live, and embrace serving and honoring clients and community, with integrity and compassion.
Stagedhomes.com® Designations:
ASP®-RE – Accredited Staging Partner Real Estate Agent
ASP® – Accredited Staging Professionals®
ASA® – Accredited Staging Assistants®
ASPM® – Accredited Staging Professional Master®
All graduates of our courses receive a 1-year membership in IAHSP®-Europe and IAHSP® International. Renewal of both your designation and membership in IAHSP® are renewed annually.
IAHSP® offers Complementary Home Staging Courses that add niche credentials for your business:
IAHSP® BTS – Buyer Trend Specialist
IAHSP® CBS – Color Basics Specialist
IAHSP® LHS – Luxury Home Specialist
IAHSP® ISC – Investor Staging Consultant
IAHSP® CDE – Cultural Diversity Expert
IAHSP® STRS – Short Term Rental Specialist
IAHSP® SSS – Senior Staging Specialist
HOME | Philosophy (Italian Language), was established with the stated mission of giving back dignity to the concept of Home, very often forgotten or disregarded in the Italian residential real estate market.
At HOME | Philosophy we believe in our mission so strongly that we have established a training and education division: HOME | Philosophy Academy, a project that is ambitious as well as solid: its credibility is based on highly professional trainers who are daily striving for excellence both in their performance and in the quality of course contents and materials.
Established in September 2015, HOME | Philosophy Academy (Milan, Italy) has based its mission on permanent education and continuous training, unique in this industry, to provide trainees, after completing the Home Staging course, with some deep and thorough knowledge on how to add value to their activity.
Patrizia Panza is the owner and founder of Poetical Living lnterior Design Studio in Rome. After her studies in architecture, interior design and acting she discovered the magical potential of Home Staging. She and her team, offer projects of interior design and vacant home staging. She is teaching history and critics of design for interiors at Master and Professional classes in Rome at QIAD. As Junior Architect and Interior Designer she believes in the strength of home staging to empower the reputation of the Real Estate market in Italy. Poetical Living is not only a brand, it is a way of giving sense to the existence. Her mission is to allow people to make this experience in their home by tasting the lightness of life.
Mónica is an Accredited Staging Professional – ASP and a Interior Designer graduated in LDSBC in SLC, UT in 2008 and the founder of Mogo Design.
She worked in SLC for several years as an Interior Designer and the she and her little family moved to Madrid, Spain, where she has started her staging business in 2015, while her family started to grow.
Mónica found the home staging industry by trying to find herself a place to live and noticed about the need of staging.
Mónica is actually the Vice-president in the AHSE, Asociación Home Staging España, where she has been a member since 2017 and get to know the IAHSP through the AHSE and immediately she became a member of the IAHSP and she has been a member since 2018.
Her wish as Regional Manager in Spain is to serve the IASHP members and help them to obtain the deserved credibility and adequate recognition of our profession in Spain.
Francesca, after her studies in law, has dedicated herself to real estate in Milan since 2005, with particular attention to the presentation of the property in the management of her agency.
Aware of the high value of the presentation of houses on the real estate market, she developed within her agency a section dedicated to home staging, after accurate personal studies that qualify her as a professional home stager and interior photographer, as early as 2014.
In 2015 she created HOME | Philosophy, a brand meant to identify her agency, the first one in Italy, specialized in home staging, an absolute novelty on the whole national territory.
HOME | Philosophy also has a section dedicated to training in the field of home staging, through its Academy and whose home staging course is accredited and recognized by IAHSP and IAHSP Europe.
During a trip to the US, Claire discovered Home Staging. Passionate about home decorating and renovation, she loved the idea and trained with Barbara Schwarz in 2009.
Claire certified her expertise on the French market and opened her own company in 2010. She sees each house as a new, unique challenge and enjoys a good transformation that shows a property’s strongest assets.
Claire joins the IAHSP® EU as the Regional Manager for France and will work to support French professionals as well as to raise the profile of Home Staging in the country.
John Norris is the Senior Executive VP for Stagedhomes.com® and IAHSP®, and co-owner of the parent corporation. John studied architecture, business and history at UCLA and was always fascinated by houses. His parents could be considered the original “house flippers” back in the 1970’s as they bought and rehabbed properties on the side, with John helping his Dad lay flooring and paint walls. After graduating with a degree in Business/History from UCLA, John entered the high-tech industry in corporate sales. Wherever he worked in the high-tech industry, John was always one of the top salespersons in the organization, winning many awards, quota club trips and accolades from his company and colleagues. He has a strong background in training, process, coaching and sales strategies.
In 2004, John followed his love of houses and architecture and became a REALTOR®. He found his niche with helping residential Buyers and Sellers successfully find a home or sell their house. He is referred to by his clients as “the Negotiator” as he skillfully applies his expertise from over 26 years in high-tech industry Fortune 500 sales to successfully negotiate offers for his clients. As a REALTOR®, John was a Top 10% Producer in the Sacramento market where he was recognized as part of the Master Club Achievers, is currently a Realtor in the Denver region, and has been received awards for his production. John earned his ASP-RE® Designation in 2006. As part of his real estate services, John includes Staging as a key listing and marketing tool for his sellers and has worked closely with Jennie to support her business from assisting with vacant properties, business management and marketing advice.
The real estate companies John has worked with provided solid training on business success, and he brings this expertise to the ownership of Stagedhomes.com®. Working alongside Jennie, John will be providing business direction and planning, sales program oversight, and program development support with the goal of helping increase educational resources for ASPs.
In his younger years, John lived in the Chicago area, then Littleton, CO and eventually to the Bay Area where he spent most of his childhood and teenage years. He met Jennie at UCLA and got married after she graduated, and they moved to San Francisco. After living in the East Bay and the Sacramento area, they moved to Littleton in late 2009. John is a life-long skier and learned on the slopes of Breckenridge, CO when he was 6 years old, and was also a competitive skier in high school, ranked in the State of California for slalom. He has enjoyed introducing the sport to his children and also enjoys hiking, biking, and being outdoors in general.
Jennie Norris is the President & CEO of Stagedhomes.com and is excited to be at the helm to help take the company into the future. Her passion for the industry, success of colleagues, and dedication to the Stagedhomes mission is her daily focus. Jennie is known as a high-energy individual, with a mind that engages quickly and a passion for helping people. Her goal is to keep Stagedhomes.com as the industry leader for Home Staging education and business success throughout the world. Jennie and her husband, John, are the majority owners of the parent corporation that houses Stagedhomes and IAHSP®.
Jennie has been trained personally by Barb Schwarz, the Creator of Home Staging®, earning her ASP® Designation in 2002 and her ASPM® Designation in 2004. In 2003-2005 Jennie was the ASP® Business Coach, and in 2005-06 served as the Director of Training for Stagedhomes.com. Jennie is part of Staging features on ABC’s 20/20, NBC’s Today Show and HGTV television and online segments, national and local publications, and radio. She is the only 2-Time Winner of the Staging Award of Excellence and the first recipient of the IAHSP Spirit Award, voted on by peers in the Home Staging industry. Jennie has earned her ASP-REO™ (Real Estate Owned & Investor Properties), ASP-SRS™ (Senior Relocation Specialist) Designations, ASP-BTS™ (Buyer Trends Specialist) Designation, IAHSP-Color Basics, and IAHSP-LHS – Luxury Home Specialist Designations, and has attended and spoken at every IAHSP® Conference held to date.
Since 2005, she has presented the Accredited Staging Professional® (ASP®) Course as a Certified ASP® Course Trainer throughout North America, currently teaching the monthly webinars and ASPM® Course. She has shared with and educated thousands of real estate industry professionals and Stagers about Home Staging and has helped mentor Home Stager colleagues as a Business Coach, Trainer and colleague. In 2012, Jennie wrote the book, “Marketing Made Simple” to help ASP® and ASPM® graduates better navigate through marketing that is essential for business growth.
Jennie is also the Chairwoman for the International Association of Home Staging Professionals® (IAHSP®) International, helping to guide the Home Staging industry and providing leadership worldwide. In 2003, she started the first IAHSP® Regional Chapter and helped launch over 150 member chapters to date.
In late 2009, after running a successful Staging business in Sacramento for seven years, Jennie and her family moved to the Denver area where she launched a new Staging business and has grown the company to include five ASP® Stagers to handle business volume and clients. To date Jennie has personally Staged over 5,100 properties and over $4 Billion in real estate.
Jennie received a degree in Psychology with a Biology emphasis from UCLA and provided Marketing and Sales for large environmental engineering companies that oversaw the remediation of some of the nation’s largest Superfund sites. When she had the first of four children (a girl and 3 boys), she left the corporate world and found her way into Staging through a desire to earn income doing something using her creative talents while also giving her flexibility to raise her family. Jennie and her husband of nearly 32 years, John, currently live in Littleton, CO with their 4 children living at home or nearby.
Paloma Harrington is an ASP® Accredited Home Staging Professional, Home Staging and Interior Styling Expert and Luxury Staging Specialist.
She started her own Home Staging business in London in 2017 and shortly after founded the Home Staging Association UK & Ireland in 2018.
Alongside her role as VP, Paloma is the Global Director of Operations for IAHSP® International and also runs her Home Staging businesses in Brazil, being the Co-Founder of the Brazilian Home Staging School Núcleo de Home Staging as well as the IAHSP® Chapter President for the country.
An entrepreneur at heart, having started businesses since the early 2000’s, Paloma believes in empowering people through knowledge, education and support. Her focus is to develop further how the Association can support its members whilst promoting Home Staging and getting more recognition to our activity and professionals.
Co-Founder of IAHSP® Europe, her primary commitment as the President of EAHSP is to obtain the deserved credibility and adequate recognition for our profession in Europe. Her contribution was fundamental at the beginning of the global expansion of IAHSP® INTERNATIONAL: in growing the International Affiliate Associations as well as establishing respectful relationships and partnerships with worldwide leading Real Estate Associations.
She is an Interior Designer, Accredited Staging Professional Master® (ASPM®), and has launched her own Home Staging business – The Art of Staging – in 2013, in Chicago, USA.
Co-Founder and CEO of Handshome, an Italian design Furniture Rental Company.
Creative Director of MARI Team Immobiliare, the first Italian Real Estate agency to Stage every listing.
Certified Trainer of the Accredited Staging Professional® (APS®) and Accredited Staging Partner® Real Estate Course for StagedHomes.
TV Co-Host of How&Why, a column dedicated to the world of Design, Architecture, and Home Staging for the Bricks and The City show.
Radio host for Casa Italia Radio, an Italian web radio fully dedicated to the world of home and living.
Ambitious, humble and respectful, Sanja serves the Home Staging industry and IAHSP® European members as her major professional commitment with passion and full dedication.
